Trademarks and Noodles

When Michelin three-star-rated chef Joshua Skenes announced that he was opening a new restaurant called “Fat Noodle”, the news was greeted warmly by noodle aficionados. The news was not greeted warmly, but hotly and contentiously, by Chubby Noodle that filed a trademark infringement lawsuit against Fat Noodle claiming that two restaurants names are “confusingly similar.” The lawsuit went on to claim that Fat Noodle is “dilut[ing]” and “tarnish[ing] the image of the…Chubby Noodle mark.”

Fat Noodle’s counterclaim is that Chubby Noodle is “trying to use our good name and press to enhance their own.”

We wish we had something clever to add, but our noodles are not working today.