Trademarks and Chocolate

Trademarks are always fascinating, and we love chocolate, so we had to share with you a trademark-chocolate story. When Hershey filed a lawsuit against LBB Imports, the importer of specialty products from Great Britain, Australia and South Africa, LBB decided to stop importing the brands that bear the “Cadbury” trademark, the trademark that Hershey has exclusive rights to in the U.S.

A New York City store that specializes in British imports, Tea & Sympathy, wrote on its Facebook page that “"Due to legal action by the so-called chocolate maker Hersheys, we can no longer import the real Cadbury chocolate from England.They want us to sell their dreadful Cadbury approximation but we can't in good conscience sell you such awful chocolate when we have made our reputation on selling you the yummy real English stuff."

Our observation is this. The retailer was smart enough to trademark “Tea & Sympathy” which we find to be clever and adorable.